Last week, Starbucks CEO announced that in 2015 Starbucks will start a delivery service. In an article from “USA Today”, it states “For a company that specializes in serving hot, customized beverages -- and which prides itself on the sensory theater of coffee --any delivery offering would be a long, long way from that core, experts say” (Lee). Some industry experts and frequent Starbucks customers are skeptical of this new service. Many believe the coffee and pastries won’t be hot and frappucinos, iced teas, etc. won’t stay cold or will melt along the journey to get to their destination. The article goes on to state “‘Delivery breaks the bond between the customer and the Starbuck's 'Third Place' (concept),’ says Christopher Muller, professor at Boston University's School of Hospitality Administration, referring to the company's goal to be the third place people go to between work and home” (Lee). Therefore, the delivery service destroys the atmosphere and experience of going to a Starbucks coffee shop and getting the drink you want yourself. This then changes what the connotations of Starbucks are and how their business operates. The article also states “Goldin suggests the minimum order would probably need to be closer to $25 -- and it would probably need to be limited to office delivery” (Lee). Ordering a Starbucks and having it delivered would be more expensive and would be more used for the purpose of offices and businesses in the mornings. The service wouldn’t be used as much for people who work from home or people who wake up late and don’t have time to stop for coffee so they order the drink from work. Although the company doesn’t have too much detail on this new service, people are already talking about it and how it would change the company. The article says “Starbucks has been pushing its mobile app that allows customers to place orders ahead of time and pick up their order without waiting.The pre-order option will first be introduced in the Portland area before the end of this year” (Lee). The new program slowly is being introduced and tested before being officially released. Starbucks plays a big role in many peoples’ everyday lives and this will change their experience for either better or worse. {article from: http://www.usatoday.com/story/news/nation-now/2014/10/31/starbucks-delivery-2015-mobile-app/18233491/}{picture from:http://upload.wikimedia.org/wikipedia/en/thumb/d/d3/Starbucks_
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